3. Discuss the role the media play in the self-regulation of advertising. Do you think media selfregulation
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3. Discuss the role the media play in the self-regulation of advertising.
Do you think media selfregulation is an effective way of protecting consumers from offensive or misleading advertising?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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