3. Explain the concept of transformational advertising. Find an example of a company that is using transformational
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3. Explain the concept of transformational advertising.
Find an example of a company that is using transformational ads and discuss how the ads might enhance the experience of using the product or service. (LO 9-1)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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