3. Explain the difference between a culture and a subculture. Provide examples of how both cultures and
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3. Explain the difference between a culture and a subculture.
Provide examples of how both cultures and subcultures can affect consumer behaviors. (LO 4-5)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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