3. Figure 7-1 notes the numerous factors that influence sales. Provide examples of products and/or services that
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3. Figure 7-1 notes the numerous factors that influence sales.
Provide examples of products and/or services that have been directly influenced by each of these factors.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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