3. Given that we know that sometimes print media may be passed on to more than one...
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3. Given that we know that sometimes print media may be passed on to more than one viewer (for example more than one member of a household may read the newspaper), why don’t advertisers rely more on the readers-perdollar figure than CPM? (LO 10-1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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