3. IMC Perspective 11-1 discusses how some major companies are no longer advertising on the Super Bowl.Discuss
Question:
3. IMC Perspective 11-1 discusses how some major companies are no longer advertising on the Super Bowl.Discuss the pros and cons of advertising during the Super Bowl.
Do you feel that paying more than
$2 million for a 30-second spot on the big game is a good investment?
Why or why not?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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