3. Jerry Olson and J.Paul Peter define two broad categories of evaluative consequences. Describe each of these
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3. Jerry Olson and J.Paul Peter define two broad categories of evaluative consequences. Describe each of these and provide examples.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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