3. There seems to be a growing interest among marketers to engage in the use of product...
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3. There seems to be a growing interest among marketers to engage in the use of product placements. These marketers are attracted by the success experienced by prior product placements.Give examples of product placements that you have seen. Then discuss what factors impact the success or lack of success of product placements.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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