3. To examine the economic role of advertising and its effects on consumer choice, competition, and product
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3. To examine the economic role of advertising and its effects on consumer choice, competition, and product costs and prices.
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Muhammad Umair
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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