3. To examine the types of consumer- and tradeoriented sales promotion tools and the factors to consider
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3. To examine the types of consumer- and tradeoriented sales promotion tools and the factors to consider in using them.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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