3.What are some of the specific responsibilities and duties of an advertising manager under a centralized advertising
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3.What are some of the specific responsibilities and duties of an advertising manager under a centralized advertising department structure? Why is an advertising manager needed if a company uses an outside agency?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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