4. Advances in technology have allowed for the innovations that were discussed in the opening of this
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4. Advances in technology have allowed for the innovations that were discussed in the opening of this chapter as well as in the digital perspective. From billboards that track you on the highway to your digital home assistant, Discussion Questions which may be tracking your conversations, it seems that our privacy is being infringed upon more and more. While some consumers do not care, others are outraged at what they consider to be an intrusion. Explain why this may be the case and give arguments on both sides. (LO 13-4)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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