4. Advertising in movie theaters is on the increase.A variety of reasons as to why this medium...
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4. Advertising in movie theaters is on the increase.A variety of reasons as to why this medium may be effective are offered in the chapter. Discuss the reasons why movie theater advertising may be advantageous. Then discuss some of the reasons why it might not be as successful as planned.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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