4. Choose a specific target market that an advertiser might want to reach. Discuss how magazines and/or
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4. Choose a specific target market that an advertiser might want to reach. Discuss how magazines and/or newspapers might be used to reach this particular market in a cost effective manner.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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