4. Discuss an example of how a companys media strategy might change as they progress through a...
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4. Discuss an example of how a company’s media strategy might change as they progress through a hierarchy of effects model (funnel). Choose any model you wish to use. (LO 7-4)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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