4. Discuss how semiotics can be of value to the field of integrated marketing communications.Select a marketing
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4. Discuss how semiotics can be of value to the field of integrated marketing communications.Select a marketing stimulus such as an advertisement,package,or other relevant marketing symbol and conduct a semiotic analysis of it such as the one shown in Exhibit 5-3.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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