4. Discuss how the integrated marketing communications perspective differs from traditional advertising and promotion. What are some
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4. Discuss how the integrated marketing communications perspective differs from traditional advertising and promotion.
What are some of the reasons more marketers and more companies are taking an integrated marketing communications perspective in their advertising and promotional programs?
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Mugdha Sisodiya
My self Mugdha Sisodiya from Chhattisgarh India. I have completed my Bachelors degree in 2015 and My Master in Commerce degree in 2016. I am having expertise in Management, Cost and Finance Accounts. Further I have completed my Chartered Accountant and working as a Professional.
Since 2012 I am providing home tutions.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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