4. Discuss the difference between a push and a pull strategy. How do these strategies differ in...
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4. Discuss the difference between a push and a pull strategy. How do these strategies differ in advertising and promotional strategies? (LO 2-5)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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