4. Discuss the four types of word-of-mouth communication and how they are used by marketers. (LO 5-3)
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4. Discuss the four types of word-of-mouth communication and how they are used by marketers. (LO 5-3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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