4. Discuss the pros and cons of using an in-house advertising agency.What are some of the reasons...
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4. Discuss the pros and cons of using an in-house advertising agency.What are some of the reasons why companies might change from using an in-house agency and hire an outside agency?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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