4. Discuss the various factors that account for the way divergence can be achieved in advertising creativity.
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4. Discuss the various factors that account for the way divergence can be achieved in advertising creativity. Find an example of an advertisement that reflects these various factors and explain how it does so. (LO 8-1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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