4. Do you agree with the decision by the California Supreme Court to view statements about a...
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4. Do you agree with the decision by the California Supreme Court to view statements about a company’s labor policies or operations in ads or press releases as commercial in nature and thus subject to government regulation?
Discuss how this ruling might affect various forms of integrated marketing communications used by companies such as Nike.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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