4. Explain what is meant by zipping and zapping and how they affect television viewing behavior.Discuss some
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4. Explain what is meant by zipping and zapping and how they affect television viewing behavior.Discuss some of the ways advertisers can deal with the zapping problem.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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