4. Explain why companies like those cited in the lead in to Chapter 14 have been successful...
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4. Explain why companies like those cited in the lead in to Chapter 14 have been successful in adopting direct marketing techniques. Describe the conditions that contribute to the successful implementation of direct marketing programs.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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