4. Global Perspective 6-1 discusses how many celebrities appear in commercials in Japan and other countries but
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4. Global Perspective 6-1 discusses how many celebrities appear in commercials in Japan and other countries but not in the United States. Do you think celebrities hurt their image by endorsing companies or brands and appearing in advertisements for them? Why are they willing to appear in ads in other countries but not the U.S.? (LO 6-2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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