4. IMC perspective 19-2 discusses the research methodology known as eye tracking.Describe this methodology, and provide examples
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4. IMC perspective 19-2 discusses the research methodology known as eye tracking.Describe this methodology, and provide examples of how marketing researchers might use it to enhance advertising effectiveness.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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