4. IMC Perspective 9-1 discusses how a number of companies have been bringing back classic advertising characters,
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4. IMC Perspective 9-1 discusses how a number of companies have been bringing back classic advertising characters, spokespeople and/or commercials.Why do you think companies are doing this?
Discuss the pros and cons of this strategy.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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