4. Marketers have studied family decision making processes for decades. Why is it important to understand family
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4. Marketers have studied family decision making processes for decades. Why is it important to understand family decision making? How does family decision making impact purchase decisions? (LO 4-1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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