4. Organizations are becoming increasingly concerned about dishonesty within their sales organizations. Describe some of the ways
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4. Organizations are becoming increasingly concerned about dishonesty within their sales organizations.
Describe some of the ways that sales people may engage in dishonest activities.What can managers do to avoid such problems?
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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