4. Spending by marketers on digital advertising has now surpassed spending on traditional media such as television,
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4. Spending by marketers on digital advertising has now surpassed spending on traditional media such as television, radio, magazines, and newspapers. Discuss the reasons marketers are spending more on digital than traditional media. Do you expect this trend to continue?
(LO 1-2, 1-3, 1-4)
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Related Book For
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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