4. The IAB recently provided guidelines for metrics for use by those in the Internet industry. Explain
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4. The IAB recently provided guidelines for metrics for use by those in the Internet industry. Explain what these guidelines entailed and why they are important.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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