4.What is DAGMAR? Explain how marketers might use DAGMAR in establishing objectives.What are some of the problems
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4.What is DAGMAR? Explain how marketers might use DAGMAR in establishing objectives.What are some of the problems associated with the use of DAGMAR?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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