4.What is your opinion of advertising awards, such as the Cannes Lions, that are based solely on...
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4.What is your opinion of advertising awards, such as the Cannes Lions, that are based solely on creativity?
If you were a marketer, would you take these creative awards into consideration in your agency evaluation process? Why or why not?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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