5. Companies that establish very positive reputations tend to maintain these reputations over time. What are some
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5. Companies that establish very positive reputations tend to maintain these reputations over time. What are some of the things that these companies do to maintain these positions? (LO 17-1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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