5. Discuss how samples and coupons can be used to generate trial of a new product or...
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5. Discuss how samples and coupons can be used to generate trial of a new product or increase consumption of an established brand.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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