5. Discuss how the growth of Spanish-language television networks in the United States such as Univision and
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5. Discuss how the growth of Spanish-language television networks in the United States such as Univision and Telemundo is likely to affect the media strategy of marketers targeting the Hispanic market.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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