5. Discuss the factors that influence the effectiveness of a viral marketing campaign. Find an example of
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5. Discuss the factors that influence the effectiveness of a viral marketing campaign. Find an example of an effective viral marketing campaign and discuss the reasons it was successful. (LO 5-3)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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