5. Discuss the pros and cons of using an in-house advertising agency. Why are many companies moving...
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5. Discuss the pros and cons of using an in-house advertising agency. Why are many companies moving their advertising in-house rather than using an outside agency? (LO 3-2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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