5. Discuss the two sales response models described in the text. Explain the differences between the two
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5. Discuss the two sales response models described in the text.
Explain the differences between the two models.Provide examples of types of products that might follow each of these response curves.
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Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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