5. Ethical Perspective 22-2 discusses how many companies are targeting their promotional programs to schools as a
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5. Ethical Perspective 22-2 discusses how many companies are targeting their promotional programs to schools as a way of reaching the youth market. Do you think companies should allow companies to reach students through programs such as Channel One or by granting “pouring rights” to soft-drink bottlers? Evaluate the arguments for and against these programs.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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