5. Explain why it is so difficult to use sales as an indicator of advertising effectiveness and...
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5. Explain why it is so difficult to use sales as an indicator of advertising effectiveness and why communications objectives may work better. (LO 7-3).
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Pranali Gurav
I have done M. Sc. in Computer Science from Mumbai University. I have been teaching for more than 7 years for undergraduate course (Information Technology and Computer Science). Programming languages knowledge : C, C++, JAVA, JavaScript, PHP, HTML, CSS. Operating Systems knowledge : Windows, Linux
Subjects thought : Artificial Intelligence ,Web Programming , Operating Systems, Geographical Information Systems, IPR and Cyber Law, Network Security, Data Warehousing, Embedded Systems, Introduction to C++, Imperative Programming, Data Communication and Networking, Digital Signal & Systems, Embedded Systems, Object Oriented Programming
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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