5. IMC Perspective 21-2 discusses the legal battle between Pizza Hut and Papa Johns over the latters
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5. IMC Perspective 21-2 discusses the legal battle between Pizza Hut and Papa John’s over the latter’s use of the tagline “Better Ingredients.
Better Pizza.” Which company do you side with in this controversy and why?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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