5. The study discussed in IMC Perspective 5-2 suggests that ageism is a problem in the advertising...
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5. The study discussed in IMC Perspective 5-2 suggests that ageism is a problem in the advertising business.Do you think young creative professionals can connect with and create ads that are effective for communicating with the mature market? What are some things that might be done to ensure that agencies do create ads that are relevant to older consumers?
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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