5. Various studies have indicated that younger consumers are less likely to watch TV, listen to the...

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5. Various studies have indicated that younger consumers are less likely to watch TV, listen to the radio, or read magazines and newspapers. If this is true, one might expect a reduction in sales of heavily advertised products. Is this happening? If so, provide examples. If not, explain why this is not happening, again providing examples. (LO 21-4)

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