5. What are schedules of reinforcement? Why are they important for advertisers to understand? Give an example
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5. What are schedules of reinforcement? Why are they important for advertisers to understand? Give an example of the use of schedules of reinforcement in advertising.
(LO 4-4)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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