5. What are the various stages in the creative process for developing advertising messages? Discuss how an
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5. What are the various stages in the creative process for developing advertising messages? Discuss how an advertising agency developing an ad campaign for a consumer product or service might go through the creative process and what would be done at the various stages.
(LO 8-2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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