5. What is the difference between product symbolism and functional product attributes? Give examples of brands that
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5. What is the difference between product symbolism and functional product attributes? Give examples of brands that reflect each of these in their marketing strategies. (LO 2-5)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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