5.As advertisers engage in stealth marketing tactics,many companies are taking action to prohibit such activities. Ethical issues
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5.As advertisers engage in stealth marketing tactics,many companies are taking action to prohibit such activities. Ethical issues are raised on both sides—
one side claiming free speech, while the other argues that such activities are unfair to paying advertisers, sponsors, etc.Discuss the positions of each side.Which do you favor?
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Related Book For
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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