6. Assume that you have been hired as an account planner by an advertising agency and assigned...
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6. Assume that you have been hired as an account planner by an advertising agency and assigned to work on the advertising campaign for a new brand of bottled water. Describe the various types of general and product-
specific preplanning input you might provide to the creative team. (LO 8-2)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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