6. Describe the steps in the consumer decision-making process and provide an example as to what marketers
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6. Describe the steps in the consumer decision-making process and provide an example as to what marketers might do at each step to influence the consumer. (LO 4-2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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